Meet The Team.
We are 1 guy and 11 women with a 10 year history of helping
smart, otherwise successful men meet, attract and date the
women they really want.
46 year old James MacLane is is one of the oldest and most experienced dating coaches in the world.
James was previously a financial analyst turned highly paid financial advisor. At that time, James followed the mistaken policy of “If you build it, she will come.” This meant he worked very hard all the time, trying to build the life he thought would attract women. Yet he managed to get to age 27 still a virgin.
He got his first girlfriend at age 31 and then faced the unbearable humiliation of being cheating on soon after.
After those early experiences, James began a painful but exhilarating journey of trying to understand and then attract women. This journey saw him falling madly in love and getting his heart broken, dating professional models, actresses, doctors and lawyers, having long-term 3-way relationships with 2 bisexual women at a time, and having girlfriends from over 30 countries.
In 2006 following a 10 Day Buddhist Vipassana Meditation James decided his mission in life was to try to save men from going through the frustration and unbearable suffering with women he went through. Since 2006, he has been running Social Coach and perfecting his training systems alongside a team of over 15 beautiful Female Trainers and 3 Male Approach Coaches.
He is now the the veteran of well over a hundred 3 or 4 day Breakthrough Bootcamps, countless Private Instructions and has helped thousands of guys at his live events and over a million online.
James has been featured in FHM, Cosmopolitan, Marie Claire, the Sydney Morning Herald, The Age and the West Australian and a commentator on National TV on Sunrise and the Morning Show on National Television.
When he’s not coaching James most enjoys independent travel, playing sport, meditation, classical music and reading.
Lead Trainer Rebecca is our most experienced trainer and is a strong coach in all areas. Rebecca heads-up our team of Female Trainers and is responsible for mentoring and coaching new team members. She is often praised for her boundless energy and enthusiasm.
Rebecca has always been passionate about helping people and pursed a Nursing degree out of high school – even though with her high marks, she could have gone into many other areas. She then left to work for a large Australian charity, organising events for wealthy fund raisers. Rebecca joined Social Coach as our first full time Female Trainer in 2009.
In her spare time she loves to travel, surf, and play the cello. She’s a veracious reader and also played state level netball as Centre for New South Wales.
Nevena is a Croatian born Australian bikini model, professional dancer and TV presenter. She’s in her 5th year with Social coach and is a specialist in teaching conversation. She’s also a classically trained ballerina and dances in musical theatre.
She was studying communications at University before leaving to pursue and build her modelling career – as well as designing for and running her own independent swimwear label.
Nevena is also incredibly well travelled for her age and enjoys surfing, hiking and tennis in her spare time.
Julia is a beautiful, sweet and interesting woman who also holds a degree in Computer Science, and has worked as a data warehousing expert for the last 7 years.
A hot, blue eyed, blonde, Swiss computer geek. Wow, what a find for our clients!
And she recently became an entrepreneur, turning her considerable talents to the health food business.
Not surprisingly, our many business owner and engineer/programmer type clients have raved about her on her first few bootcamps, like she was one of our most experienced Female Trainers.
In her spare time she most enjoys travel, cooking, yoga and the beach.
Russian born Natalia must be the dream girl of every adventurous guy. Get this, she’s a catwalk model, pro-volleyball player, an actress, motor bike rider and adventurous sports junkie.
She even travelled independently by car through South Africa for 2 months. But the real miracle is, she’s also one of the most feminine women you meet in this country.
She’s also a big reader and yoga teacher and has a commerce degree.
Natalia is one of our most popular Senior Trainers and is a master at teaching you how to get laid on a date. Her Father is a biologist, mining executive and mother a primary school teacher.
Jacquie is our resident model, private school girl, from an affluent and accomplished family – trainer. Her father is a successful businessman, her grandfather a famous politician.
She’s also inherited from them a level of charisma and wit rarely found in so beautiful woman. Jacquie excels, as a conversation coach, is close to our best ever trainer at helping you understand the lives, psychology, insecurities of seriously beautiful women, and what it takes to attract them. She is our best trainer ever at tearing guys to pieces in the Female Trainer feedback session (aka Sex in the City bitchy lunch session) with her considerable gift for language, she’s a master at particularly the issues that have held you back with women you’re whole life in a way that you can understand it and fix it.
In her spare time she most enjoys being with her family and friends.
Monique is a catwalk photographic model who has completed several seasons in Europe and North America and been on billboards and magazines and walked the world’s biggest designer. She’s in high demand in Sydney as a model and previously run her own health and beauty business. She is now focusing her energies on an Arts degree.
An incredibly worldly, thoughtful and impressive woman – she hold the record for being the fastest o be promoted to one of our Senior Trainers. She did it in under a year! Her Father is an Actuary, her mother a teacher. In her spare time she enjoys cinema, practicing yoga and travel.
Davida excels as a conversation specialist.
She’s also our go to girl for playing “the bitch”. The girl who really makes you earn the right to talk to her, which is a big asset for our clients. If you can crack Davida in “mean mode”, most women in the real world will be a breeze. But it’s all an act! She is lovely out of character.
Davida is a voracious reader; Shakespeare and Chekhov, to Freakonomics and Steig (Girl with the Dragon Tatoo) Larsson.
She is our resident theatre nut and also loves film (Dogville, Dr. Strangelove and American Beauty to name a few). Davida is currently undertaking a Science degree, with a focus on neuroscience and psychology.
We’re working on Karina’s bio and will post it here soon.
The things that first impressed us about Adile was her refined sense of style and conversation skills. She also possesses considerable social intelligence — just like Head Trainer Rebecca.
Clients regularly remark on what a wide range of intellectual interests she has and how easy it is to fall into a great conversation with her.
Adile likes to describes herself as “the ambitious girl” and loves to read and learn about new things—particularly about global and humanitarian issues. She just completed her double major degree in Psychology and Politics and helped pay the bills with promo and modelling work.
She has been working with Social Coach since early 2012.
In her spare time she enjoys the gym, health and fitness, watching documentaries and travel.
We’re working on Angie’s bio and will post it here soon.
We’re working on Approach Coach Rohan’s bio and will post it here soon.
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